Research and Analysis
Listening & reviewing expert knowledge
At the beginning of each project, I work closely with project managers, strategists, and consultants in conjunction with client-side project owners to outline requirements, business goals and desired behaviors. I help conduct research sessions, stakeholder interviews and workshops in order to find out what the key objectives are. These insights shape and inform my design choices around user experience, interface and interactions.
Create Visual Documentation
Concise and accurate documents help to understand user flows and actions needed to achieve business objectives
Once all the key parameters have been gathered and the information architecture has been outlined, I begin the process of translating these concepts into usable features via personas, illustrated user journeys, and wireframes. I work towards maintaining a balance of business objectives and end-user requests thereby helping the project owner prioritize customizations and features for launch and beyond. These visual documents are then presented to stakeholders and engineers to ensure everyone involved understands what we’re building and why.
Design Engaging and Elegant Solutions
Combining the visually appealing with a well functioning experience
After several rounds of feedback I finalize the visual documents to get signed off on and begin creating high fidelity mocks. I collaborate with project managers, designers and technical consultants to ensure that the design solution fits within all the requirements and the mock ups are consistent, follow brand guidelines, typographical hierarchy, color schemes and icons styles.
Bringing the visuals to life
Once mocks have been approved, I’ll begin to code or work with a developer or two on building a responsive solution.
I’ve begun writing SASS-y css and am familiar with php and freemarker. I strive to keep up with all the changes happening in the world of front end development because knowing the current limitations are while also learning more about developmental tends and breakthroughs help in creating designs that work well, will fail gracefully and potentially push technical boundaries.