Research and Analysis

Listening & reviewing expert knowledge

At the beginning of each project, I work closely with project managers, strategists, and consultants in conjunction with client-side project owners to outline requirements, business goals and desired behaviors. I help conduct research sessions, stakeholder interviews and workshops in order to find out what the key objectives are. These insights shape and inform my design choices around user experience, interface and interactions.

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Create Visual Documentation

Concise and accurate documents help to understand user flows and actions needed to achieve business objectives

Once all the key parameters have been gathered and the information architecture has been outlined, I begin the process of translating these concepts into usable features via personas, illustrated user journeys, and wireframes. I work towards maintaining a balance of business objectives and end-user requests thereby helping the project owner prioritize customizations and features for launch and beyond. These visual documents are then presented to stakeholders and engineers to ensure everyone involved understands what we’re building and why.

Visual IA and Wireframe Examples

Design Engaging and Elegant Solutions

Combining the visually appealing with a well functioning experience

After several rounds of feedback I finalize the visual documents to get signed off on and begin creating high fidelity mocks. I collaborate with project managers, designers and technical consultants to ensure that the design solution fits within all the requirements and the mock ups are consistent, follow brand guidelines, typographical hierarchy, color schemes and icons styles.


Bringing the visuals to life

Once the have have been approved mocks, I begin to code responsive interface solutions in html / css / js.

I’ve begun writing SASS-y css and am familiar with php and freemarker. I strive to keep up with all the changes happening in the world of front end development because I feel that knowing the basics and current limitations help to create designs that work well and where to push the technical boundaries where applicable